Google Ads is an online advertising platform developed by Google that allows businesses to promote their products and services across Google’s search engine and its partner networks. It works on a pay-per-click (PPC) model, meaning advertisers pay only when users click on their ads. Through Google Ads, businesses can display text, image, video, or shopping ads on platforms like Google Search, YouTube, Gmail, and millions of websites in the Google Display Network. Advertisers can target specific audiences based on keywords, location, demographics, and interests, ensuring their ads reach the right people at the right time. This makes Google Ads a powerful tool for increasing website traffic, generating leads, and boosting sales while allowing full control over budget and performance tracking.
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